Anand allowed Adhi to perform "Club le Mabbule" on his radio show, with Bharadwaj Balaji also performing. And through my lyrics I am raising the debate over whether we are really changing as a society or are simply aping the West." When Adhi was living in Chennai in a 10 x 10-room, he met Ma Ka Pa Anand, then an RJ at Radio Mirchi. On how it developed, he recalled, "I grew up watching my mother and aunts just being traditional, and when I saw girls going to bars, I immediately wrote the lyrics of that track. The song "Club le Mabbule" was composed by Adhi when he was in his first year of college. The official logo of Hiphop Tamizha is a graffiti of Bharati. Other independent artists have also collaborated with them, including beatboxer Bharadwaj Balaji (also known as Triple B) and B-boy Bravo. Adhi told IndiaGlitz that this is due to his shyness and compared him to the unseen lion in the emblem of India, which includes four lions, but shows only three. Although Hiphop Tamizha is a duo, Jeeva has seldom made public appearances. Though the song was unsuccessful, Adhi and Jeeva considered it at one point their "best work so far". Hiphop Tamizha's single "Ezhuvoam Vaa" was chosen as the official anthem for Tamil Nadu's 2011 state elections, and Adhi performed it at Pachaiyappa's College when Anna Hazare came there. Adhi and Jeeva remained underground, until they were asked by the Tamil Nadu State Election Commission to compose an election anthem. It also played a major role in promoting hip hop as a part of the Tamil culture. Around the mid 2000s, Adhi released Viswaroobam Arambam, considered the first Tamil hip hop mixtape. Both were passionate about music and decided that they should create an independent music group in India, in their native language Tamil. The latter later adopted the moniker "Jeeva Beatz". Adhi then moved to Chennai to "try luck".Īdhi first met Jeeva via the social networking website Orkut in 2005. After realising that Adhi was "trying to do some good work", he encouraged him. He wanted Adhi to pursue higher studies, but gave him a year to do what he wanted, with the only constraint being that Adhi should not expect any help from him. Adhi's father had initially opposed his idea of choosing music as his career. Adhi named his account on the video-sharing site YouTube as "Hiphop Tamizha" with an image of the Tamil poet Subramania Bharati to avoid being caught by his parents. His decision to rap in Tamil rather than English was to avoid looking like a "wannabe". He uploaded rap songs to the internet and got positive responses from people expressing interest his music, encouraging him to start rapping in Tamil. His interest in hip hop music started developing when he was in the tenth grade. Adhi's first exposure to rap music was when his neighbor showed him Michael Jackson's "Jam". His father works at Bharathiar University while his mother comes from an agricultural background. Adhi was born into a middle-class family with no knowledge of music or cinema. Adhi's family roots are from Puliampatti Sathyamangalam in the Erode-Coimbatore region.
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They have also launched a clothing brand.Īdhi's full name is Adhithya Ramachandran Venkatapathy and he was born on 20 February 1990, while Jeeva R. While the duo are primarily independent musicians, they have also contributed to numerous works outside independent music, such as composing and performing music for films. It was a major critical and commercial success. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan, which is India's first Tamil hip hop album. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. Initially underground since their formation in 2005, the duo achieved wide recognition through the track "Club le Mabbu le" a radio performance of the song received over two million views within a week of its release on YouTube in 2011. Hiphop Tamizha (pronounced Tamiḻā) is an Indian musical duo consisting of Adhithya "Adhi" Ramachandran Venkatapathy and Jeeva R.